LG is planning to release its first 55” OLED TV in US with its 55-inch 55EM9600 TV. The LG 55EM9600 presents a unique piece of technology with an additional fourth white pixel on top of the traditional OLED RGB (Red, Green, Blue) color pixels. The extra white pixel was added to save cost and produce brighter picture according to LG.
LG 55EM9600 features a 55-inch edge-to-edge screen with a very thin bezel. It is 4mm thick and weighs in at 16.5pounds. At 55 inches wide and 4mm thick, it’s almost like a giant sheet of paper – beautiful, color-rich, OLED paper.
Performance and Features
The LG 55EM9600 has the more familiar 1080p resolution (1920 × 1080 at 60fps). The TV features OLED display technology, which is supposed to combine strength of both LCD and Plasma displays, combining deep blacks and bright whites which produces amazing contrast ratio. Furthermore, OLED panels do not require backlighting; each pixel produces its own light when charged with electricity. In addition to the standard red, green, and blue pixels, they’ve added a white pixel. LG promises that this results in a “more accurate color depiction”.
The LG 55EM9600 implements a passive shutter 3D technology, LG calls this the “Cinema 3D.” Passive 3D uses far less expensive glasses that also weigh less, making them more comfortable. LG is leading the troops on passive 3D, while, Samsung, Sony, and Panasonic have put their efforts behind active shutter.
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LG is not the only TV manufacturer to hit the market with OLED TVs but it will be the first to deliver the 55-inch display. The exact pricing and release dates are not clear as of now but do not expect this puppy to cost anything less than $3000. We are hoping that other companies will jump in on the OLED bandwagon and the prices will eventually drop with high consumer demand. LG has been saying that the OLED TVs will cost the same as LCD TVs by 2016, which is a long wait time for any price-sensitive consumer.