This morning, RIM announced a new BlackBerry Curve designed specifically for the India market. Priced at US$214, it is a low-end smartphone, with its main features being BBM, Facebook for BlackBerry and Twitter for BlackBerry apps. It also features a dedicated BBM button.
The smartphone is a replacement for the best-selling Curve 8520, which continues to do extremely well in sales despite being in the market since 2009. The BlackBerry has dominant market share in many emerging markets including India, and this launch is likely to help RIM secure its position.
Free Apps For Curve 9220 Customers
Until June 30, 2012, Curve 9220 customers in India can download a selection of apps worth 2500 Rupees for free from BlackBerry App World. These apps include Pencil Camera, Photo Studio Pro and many others.