An Australian marketing company named Tongue was hired to provide people who would protest in front of an Apple Store in Australia. The protest involved a bus full of people stopping at an Apple Store screaming “Wake Up” to all the customers and employees as if they were trying to tell the iOS users to wake up and stop blindly following other iOS users. Samsung has released a statement saying, “Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign”. We feel that if any company is capable of executing such a protest, it would have to be Samsung. We have posted a video from a consumer who happened to be at the Apple store when all of this went down. Check it out and let us know if you think Samsung had a part in this.
Update: RIM has released a statement confessing to this brilliant marketing act. ”We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”
Samsung has recently passed Nokia to claim the world’s top phone manufacturer position. Samsung has also dominated the smartphone market with flagship devices like Samsung Galaxy S II and Galaxy Note. With introduction of such devices, Samsung is also known for creative marketing campaigns. Everyone knows about the “Next Big Thing” campaign where Samsung targeted Apple fans waiting in line for new Apple products.
Samsung is set to announce the next galaxy device. Galaxy S III, in London at the Unpacked event on May 3, 2012. As a part of the teaser video, Samsung also stated that “You can now stand out from…everyone else (showing herd of sheep)”.
Samsung has definitely created very strong marketing campaigns by directly going after Apple. The campaigns are very amusing and effective because they mainly revolve around the truth. It will be very exciting to see Samsung’s marketing campaigns when the Galaxy S III is launched.