The BlackBerry Z10 launched in India on February 27, and in response to strong demand of the new smartphone, the iPhone 5 has undergone a rare price cut. Its price has decreased from Rs 45,500 to Rs 42,990. The new price makes the iPhone 5 cheaper than the Z10, which retails for Rs 43,490. In addition, it is the first time the price of the iPhone has been lowered in India.
In Canada, the iPhone 5 has undergone a simultaneous price drop at all three major carriers – Rogers, Bell and Telus. The new price is now $99 with a 3-year contract, which is a price drop of 45% ($80) from the original price of $179. This new price also makes it cheaper than the Z10, which retails for $149 with a contract.
In the U.S., where the Z10 is not yet available, the iPhone 5 has not undergone a price cut. At AT&T, the price remains at $199 on a 2-year contract.
Apple is a company that rarely competes on price. This price drop reveals the competition that the iPhone 5 has been facing, and the revelation that between 33% to 50% of BlackBerry Z10 buyers are former Android and iPhone users.
Screenshots of the price drops at Snapdeal, Rogers and Bell, as well as the price at AT&T are in the picture gallery below.
Have you seen other examples of the iPhone 5 or other iPhone models undergoing a price cut recently? Please let us know in the comments below.